We use combinations of staff, partners and specialists to facilitate each strategic program based on the specific needs and market challenges. Key team members include:

Gary Szenderski (zen-der’-ski) is a branding specialist, internationally acclaimed as an expert on the subject.

He is an accomplished image building branding strategist and proven team leader with extensive front line experience in advertising, design, strategic planning and marketing. Strategically focused on driving market share, revenues and profits for owners and companies in transition in a wide range of categories. Expert in developing positive marketing scenarios, building high performance teams, establishing critical relationships and leading change in competitive environments.

Mr. Szenderski's wide range of experience includes categories from packaged goods to travel and entertainment with clients and brands as varied as: DHL, Ernst & Young, ITT, E-Trade Mortgage, Armour-Dial, Ocean Pacific, MGM Grand Air, Sheraton, Hilton & Holiday Inn Hotels, Fairchild Semiconductor and Westinghouse & Fox Broadcasting.

Mr. Szenderski frequently speaks and writes on the topic of emerging brands, companies in transition and conducts planning and marketing seminars for owners of large and small businesses facing expansion and other change related issues. In addition, Gary is an instructor at the University of California in Irvine, where he teaches business professionals in the areas of marketing and branding.

Ms. Gibb is a highly trained executive coach and expert in leadership development for organizations going through transition. Her experience in clinical psychotherapy with graduate training in executive coaching and leadership gives her the business acumen to increase company performance, customer satisfaction, improve internal communication, as well as employee commitment.

Highly proficient in building effective teams, facilitating critical relationships and leading new initiatives, Ms. Gibb has acted as a thought partner to executives, as a corporate consultant for owners and management facing critical change and leadership issues.